Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. These afford the greatest visibility due not only to their size, but because they allow creative 'customizing' through extensions and embellishments. The largest ordinary-sized billboards are located primarily on major highways, expressways, or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). Typically brands use billboards to build their brands or to push for their new products.
Billboards present large advertisements to passing pedestrians and drivers. For other uses, see Billboard (disambiguation).Ī billboard mural (saying 'Before the law, all people are equal') being fixed into place by a cooperative of artists along the approach road to Aden Adde International AirportĪ billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. For the magazine, see Billboard (magazine).
